Shopify Product Page Checklist: What to Check Before You Send Traffic

Before you pay for ads or push a product on social, check that its page has a clear title, an honest price, sharp images, a real description, working stock and variants, and visible shipping and return details. Every gap on the page is a reason for a visitor to leave, and paid traffic makes each gap expensive.

Go through this list for each product you plan to promote. Most of it takes minutes in the Shopify admin.

1. Status, availability and the basics

Start with the things that make a page simply not work:

- Status is Active, not Draft, in the product's Status box. - Online Store is checked under Publishing (sales channels). A product can be Active and still missing from your storefront. - Price is not $0 and is the one you mean. If you show a Compare-at price, make sure it is a price you actually charged. - Inventory is right. Under Inventory, check Track quantity and the stock count. Decide on purpose whether Continue selling when out of stock should be on. - It sits in at least one collection, so visitors can browse related products.

2. Title and images

The title should say what the product is in plain words, the way a shopper would search for it.

- Weak: "The Aurora" - Better: "Aurora Ceramic Table Lamp, Warm White"

For images:

- Use several photos: the product alone, in use, close-up details and the scale. - Keep one aspect ratio across all images so the gallery doesn't jump around. - Give each variant its own image, so choosing "Blue" shows blue. - Fill in alt text for each image (click the image in the product's Media section). Describe what the photo shows; it helps accessibility and image search.

3. Description that answers questions

A visitor from an ad knows nothing about you. The description should answer what they would ask a salesperson:

- What it is and who it is for, in the first sentence. - Size, materials, what's included, compatibility. - How to use or care for it. - One or two reasons to choose it, stated as facts you can stand behind.

Use short paragraphs or a list. Copying the manufacturer's text gives you the same page as every other store selling it.

4. Variants, shipping and trust details

- Variant names are clear ("Small / 30 cm", not "Option 1") and each one has a price, SKU and stock. - Weight is set on each variant if your shipping rates depend on weight. A missing weight can produce wrong rates at checkout. - Shipping and returns are easy to find. Set your policies in Settings → Policies and link them from the product page, footer or a short line near the buy button. - Reviews, if you have them, appear on the page. Don't add claims you can't back up.

5. SEO fields and the URL

Scroll to Search engine listing at the bottom of the product and click Edit:

- Page title: about 60 characters, product name first. - Meta description: about 150 characters, saying what it is and why to pick it. - URL handle: short and readable, like `/products/aurora-ceramic-lamp`. If you change the handle of a product that already has links, keep the box to create a redirect checked.

6. Test it like a customer

Open the live page on your phone, not just your laptop:

- Does it load reasonably fast on mobile data? - Can you pick each variant and see the right image and price? - Does Add to cart work, and does the cart show the right item? - Go through checkout up to the payment step, or run a test order with a test payment setup.

Then ask, as a stranger would: is it obvious within seconds what this is, what it costs and how it ships?

EcomBoost AI checks your whole catalog for problems that cost sales, such as products priced at $0, sold-out products still listed, duplicates and products missing a description or images, and fixes many of them in one click. It also rewrites product descriptions, SEO titles and meta descriptions from your own catalog and saves them to Shopify. You can [check your store free](/free-store-check).

Frequently asked questions

### What should a Shopify product page include?

At minimum: a clear title, a correct price, several good images, a description that answers buyer questions, working variants and stock, and easy-to-find shipping and return information. SEO fields and alt text help the page get found.

### Why is my Shopify product not showing on my store?

The most common reasons are that the product is still in Draft, the Online Store sales channel isn't checked under Publishing, or it isn't in any collection or menu your theme shows. Check those three first.

### How many images should a Shopify product have?

There is no fixed number. Use as many as it takes to show the product clearly: the item on its own, in use, close-up details, scale and each variant. A few sharp, consistent photos beat many blurry ones.